Science-backed scalp care, simplified.
Ketoconazole is a powerful antifungal agent clinically proven to address the root cause of dandruff: an overgrowth of yeast-like fungus (Malassezia) on the scalp. Unlike basic cleansers, it actively treats the condition rather than just washing away flakes.
ASIYA is designed for anyone dealing with persistent dandruff, seborrheic dermatitis, or scalp itchiness. It is specifically formulated for those who find traditional medicated shampoos too harsh, drying, or "medicinal" in scent.
1% Ketoconazole is the highest concentration available for over-the-counter use. It provides maximum effectiveness for most scalp issues without requiring a prescription. While 2% exists, it is often more drying and requires medical supervision. Our 1% formula focuses on "Clinical Strength, Luxury Finish."
Our formula targets flaking, redness, and intense itching. By managing the scalp's microbiome, it also helps reduce inflammation that can lead to thinning hair over time.
ASIYA is generally recommended for adults and teenagers (12+). For children under 12, we recommend consulting a pediatrician before introducing medicated active ingredients.
Traditional medicated shampoos often use harsh sulfates that strip the hair, leaving it feeling like straw. We replaced those with moisture-locking botanicals and a sulfate-free base, ensuring your hair feels as good as your scalp.
While ASIYA is formulated without the harsh sulfates and dyes commonly found in medicated shampoos, we recommend performing a patch test on a small, inconspicuous section of hair first. Because we use a gentle, sulfate-free cleansing base, our formula is designed to be less abrasive on professional treatments, though results can vary depending on your specific color type and hair porosity.
Have a specific question?
Contact our team at hello@asiyalab.com